Learn to run marketing
with an AI employee.
Chapanisha Institute teaches Tanzanian and East African businesses how to master Marketna AI: MARK the AI marketer, the universal inbox, Google & Meta ads, WhatsApp, CRM, AI Studio and websites. Plus the digital marketing fundamentals behind it all.
What you will master
Nine marketing products. One curriculum.
Every course maps to a real feature inside Marketna AI, so what you learn on Monday runs your business on Tuesday.
The platform closes the loop: Listen → Decide → Make → Reach → Measure. Our courses follow the same loop, from the business profile auto-fill to the numbers that come back and make the next decision better.
MARK, the AI employee
Set guardrails, permissions and autopilot so MARK works the shift while you sleep.
Explore coursesOne inbox, every channel
WhatsApp, Instagram, Messenger, X, email and website chat in a single thread list.
Explore coursesAds that pay back
Google & Meta campaigns built from real keyword volumes and paused for your approval.
Explore coursesCRM that fills itself
Contacts, pipelines, quotes and invoices, with automations on every stage.
Explore coursesAI Studio
Brand-coloured images, short video and copy, metered by credits you understand.
Explore coursesWebsites that rank
A site from a description, on your domain, built from what people actually search.
Explore coursesFeatured courses
Start with the most-loved tracks
How Marketna AI works
Most tools give you a box of parts. This one closes the loop.
Our curriculum follows the platform's own five-step loop, so every lesson lands in the right place.
Listen
Search Console, Analytics, your own posts read as pictures, your competitors read the same way.
Decide
Fifty-one playbooks pick the order: capture before traffic, traffic before spend.
Make
Copy, images, video, forms, pages. Made against what the listening found.
Reach
Posts scheduled, ads placed with real keyword volumes, email and WhatsApp that answer in minutes.
Measure
What became a customer, by channel. Which feeds the listening again.
Daily report
MARK queued 6 actions for approval · 14 leads captured · 0 spend without you
Why Chapanisha
Chapanisha means to make it work.
We do not teach theory you cannot use. Every module ends with a checklist you apply to your own Marketna AI account the same day.
Screen-recorded walkthroughs
Every lesson is recorded inside the real Marketna AI dashboard.
Weekly live clinics
Bring your account, leave with a fixed campaign.
Verifiable certificates
Share on LinkedIn or send to clients.
Templates & prompt library
200+ MARK prompts, ad templates and WhatsApp scripts.
Your instructors
Taught by people who run campaigns, not just talk about them
Amina Mwakasege
Head of Growth, Chapanisha Institute
Ex-agency lead who has run Google and Meta campaigns for 300+ Tanzanian SMEs. Teaches the Marketna AI core track.
Joseph Kileo
CRM & Automation Coach
Built sales pipelines for tour operators, clinics and retail chains across Dar es Salaam and Arusha.
Neema Lyimo
AI Studio & Brand Design Lead
Creative director turned AI-content specialist. Designs the visual identity of brands in the studio, one prompt at a time.
Daniel Mushi
Performance Ads Strategist
Search and paid-social nerd. Reads Keyword Planner volumes for breakfast and lives inside Search Console.
Results
Businesses that chapanisha their marketing
From salons in Arusha to agencies in Dar, these are the people who took the courses and then took the leads.
“MARK now answers our WhatsApp at 2 a.m. and books appointments while we sleep. The Inbox Mastery course showed me exactly how to set the guardrails.”
Grace NdunguruOwner, Zawadi Beauty Lounge · Arusha“We went from guessing to reading real keyword volumes. Our Google Ads cost per booking dropped by more than half in one season.”
Hassan MrishoFounder, Safari Njema Tours · Moshi“The AI Studio course paid for itself in a week. Posters, product shots and captions in our brand colours, in minutes, in Kiswahili.”
Lilian MkudeMarketing Manager, Dawa Bora Pharmacy · Dar es Salaam“The Agency Playbook let us white-label the whole platform and bill ten clients through our own M-Pesa gateway. Serious business tool, seriously taught.”
Peter KimaroDirector, Kilimanjaro Digital AgencyQuestions
Before you enrol
