Digital Marketing Fundamentals for Tanzania & East Africa
Funnels, channels, budgets and measurement for businesses that sell on WhatsApp.
Amina MwakasegeHead of Growth, Chapanisha InstituteWhat you will learn
- Map a funnel for a shop, a clinic, a salon, a tour operator or a restaurant
- Pick channels by intent and budget
- Write copy that converts in English and Kiswahili
- Measure revenue by channel, not just likes
About this course
The complete foundation. Understand the customer journey from a Google search or a reel to a WhatsApp chat and a mobile money payment. Choose channels, set budgets in TZS, write copy in English and Kiswahili, and measure what became a customer by channel.
Curriculum
3 modules · 6 lessons shown
Instructor
Amina Mwakasege
Head of Growth, Chapanisha Institute
Ex-agency lead who has run Google and Meta campaigns for 300+ Tanzanian SMEs. Teaches the Marketna AI core track.
More in Digital Marketing
Google & Meta Ads with MARK
Keyword Planner volumes, campaigns paused for approval, and Lead Ads into the CRM.
Email, Bulk SMS & WhatsApp Campaigns
Verified domains, drag-and-drop builders, and broadcasts that keep your number healthy.
Social Scheduling & Content Calendar
Plan and publish to Instagram, Facebook, X, TikTok, YouTube and LinkedIn.